Dr. Bruce Perrott
Senior Lecturer, Marketing Discipline Group at University of Technology Sydney
Dr Bruce Perrott is interested in how business and marketing strategies are formulated, formalised and managed through to the implementation phase. This interest is pursued as a senior academic at UTS, Sydney through a broad range of activities which involve postgraduate teaching and directing research projects that investigate sustainable strategic process, management and outcomes in health care.
He has been a recognised international consultant in the fields of international strategic management and marketing completing numerous assignments for the United Nations (UNCTAD) in developing countries.