Call for papers


The Association for Marketing & Health Care Research 2022 Conference seeks submissions from a wide ranging set of topic areas. Given the name of the association and title of the conference, clearly research related to health care and services is welcome and encouraged. In addition, work on any of the following areas is also encouraged for submission: services and issues related to special populations (e.g., senior citizens, adolescents, ethnic groups), health communications (advertising, education, disease prevention, and health promotion), environmental issues, public policy, sustainability, family business ownership and operation issues (cost of health care, provision of care for employees, legal issues), business ethics, and geographically specific health care issues, innovations, and challenges (e.g. COVID). Manuscripts, special sessions, and/or proposals in other areas are also welcome and encouraged. Submission deadline is December 10, 2021.


Review Process


Manuscripts should not exceed 15 total pages; Journal of Consumer Research style should be used. Author names should not appear anywhere in the paper except on the title page.

All accepted manuscripts will be published in the conference proceedingsPublication is contingent upon at least one author pre-registering for the conference and presenting the paper.

AMHCR does not retain copyright of the submission so authors are free to subsequently publish the manuscript elsewhere. Additionally, upon the author’s request, “abstract only” is acceptable for the proceedings.

All papers will go through a blind review process. Submissions are due by December 10, 2021, and acceptance decisions will be announced in middle-to-late January. 

Details on preparing your paper for the proceedings will be provided with the acceptance notification. Final manuscripts will be due TBD

All completed papers submitted to the conference are considered for this award. A blind review process coordinated by the conference co-chairs will be used for determining the award-winning paper.

AMHCR encourages submissions by graduate & undergraduate students in all fields. A committee will determine the winner and present the award at the conference banquet.